The PR & Marketing Committee is pleased to recognize the winners of the 2021 Suffolk Library Marketing Award (SLMA).
The awards were presented during the annual Suffolk County Library Association dinner at the West Sayville Country Club in West Sayville, New York on October 21, 2021.
♦ Congratulations to the first prize winner!
The Hauppauge Public Library for their Tails & Tales Summer Reading Club campaign.
Documents from the Tails & Tales Summer Reading Club campaign…
Application Narrative Supporting Documents
Judges’ Comments…
“The Tails & Tales Summer Reading Club campaign was terrific and spot on! What set this apart from the other campaigns was the total immersion and dedication of the staff and library to the theme! Every part of the library, both inside and out, was transformed to reflect the jungle theme. The attention to detail and creativity was evident. Every aspect from decorations to giveaways were all made in-house utilizing library resources including printers, Ellison machine, button maker, and staff. The end prize bottle opener further tied in with the theme and the literary Mocktails. Branding was consistent throughout. In addition, the fact that this campaign exceeded its goal of increasing weekly library visits by 20%, proved they weren’t monkeying around!
Well done!”
– Roseanne Dorfman
“The Tails & Tales Summer Reading Club campaign was impressive. The library took what was not a good summer reading name/topic for adults and creatively transformed it into ‘Mocktails & Tales.’ This took a lot of creativity. The marketing was engaging and eye catching. The marketing for the children’s reading was also engaging.”
– Alisa Fogel
“Love every element of this campaign. It brings the true spirit of the library to life. The concept is engaging and educational. The visuals are strong and tell stories without the need for words. Great for sharing on social media.””
– Jaci Clement
♦ Congratulations to the second prize winner!
The Sachem Public Library for their 31 Ways in 31 Days campaign.
Documents from the 31 Ways in 31 Days campaign…
Application
Judges’ Comments…
“Excellent marketing idea and impressive social media reach.”
– Jaci Clement
“The 31 Ways in 31 Days campaign was a very clever and detailed way to get patron engagement and showcase what the library has to offer the community. The planning, executing and reporting was extremely detailed. The amount of work that went into this marketing campaign was significant.”
– Alisa Fogel
♦ Congratulations to the third prize winner!
The Sayville Public Library for their Discover Sayville: A Scavenger Hunt campaign.
Documents from the Discover Sayville: A Scavenger Hunt campaign…
Application
Judges’ Comments…
“This was a very extensive and detailed scavenger hunt. It is obvious that there was a lot of work put into coming up with 71 varied missions. The engagement numbers were impressive and it’s always a good ending when the newspaper writes an article on a marketing effort.”
– Alisa Fogel
“Interactive and fun. Visuals very clear, simple yet effective — which is not easy to do! Kudos to the staff for clear and concise messaging that keeps the message on point.”
– Jaci Clement
♦ Honorable Mention goes to…
The Smithtown Library for their Discover Smithtown campaign.
Documents from the Discover Smithtown campaign…
Application
Judges’ Comments…
“Great strategy to reach a new audience. This library continues to produce strong campaigns year after year.”
– Jaci Clement
“The Discover Smithtown marketing campaign was a good way of staying connected with those patrons that don’t normally come into the library or weren’t coming in due to the pandemic. It was a great community engagement campaign to get to know Smithtown.”
– Alisa Fogel
PR & Marketing Committee 