Fall into Sharing – the Best Programs and Publicity of 2013/2014

September 29, 2015 10-12:00 p.m., coffee at 9:30 a.m., at SCLS

The RASD PR & Marketing Committee will try something new.  We are inviting all who are interested to participate in a two-hour roundtable where we will all introduce a successful program from 2013/ 2014 and discuss how it was planned and marketed.  The more people we get to attend, the more great programs and marketing ideas we will get to take back to our libraries.  Please bring a supply of handouts about the program you plan to share.

Minutes for 3-19-15 Meeting

A regional chapter of the New York Library Association

Connecting With All of Your Community

3/19/15

Those in attendance were reminded to join SCLA and to check off RASD as part of your membership.

They were also reminded to consider entering one of their public relations campaigns in the second annual SLMA Award contest (rasdpr.wordpress.com).

Andrea Snyder, Outreach Coordinator for Nassau Library System gave a presentation on marketing to all aspects of your community.  Andrea grew up in Buffalo and worked in Buffalo and also at Enoch Pratt in Maryland as the Foundation Center Manager and the Job & Career Center Manager.

As we went around the room mentioning some of our successful programs outside of the library, a few caught my attention.

Patchogue/ Medford holds programs at various businesses throughout the community.  They use the opportunity to promote the library and to reach patrons they might not normally reach. West Islip has a big Senior Campaign in May where they have giveaways for seniors and a Senior Art Show with a reception.  Brentwood has staff members attend local fairs, events, and some healthcare facilities.

Why do outreach?

  1. To better the community
  2. To transform community members into library users
  3. To transform library users into library advocates.

 

MARKET – OUTREACH – EMBED

Marketing is usually publicity for a campaign, while outreach is usually participating in one event, and embedding is usually a significant partnership with a group.

 

Do a Kindness Audit

Have an impartial person walk through your library and use your services as though they were a new user and report back on how user friendly it is.  How is the signage, how helpful was the staff, and could they find what they were looking for?  You should also look at your web site in the same way.

 

Aim for Success

Start small and target one group at a time.  When you go out into the community and attend meetings or visit job fairs, health clinics, hospitals, schools, the Chamber of Commerce, Rotary, Arts Council, or other community groups, you need to know about everything your library has to offer and have an “elevator speech” for each type of place you visit.

 

 

 

 

 

 

 

Creating Partnerships with Agencies and Organizations

Make cold calls to groups and organizations. Have an elevator speech ready, then listen, understand and act.  Ask them what you can do for them at first in order to establish a relationship, then you can ask them to help the library.  Once you establish a relationship, ask if you can display fliers or posters at their institution.  Put fliers, posters and brochures where the public goes.

Be funny and creative with signs and on social media.  Find someone on your staff that has a strength creating fun and catchy ideas, and enlist them to come up with creative themes and graphics. Make blog and social media posts personal to what patrons need and want (Looking for a job?). Patchogue/Medford has updated their web page and now runs a blog post down the middle.  It promotes library programs and community information.  It is chatty and informative, (http://www.pmlib.org/).

Some other ideas:

  • Have a book club for commuters, and meet near the railroad station.
  • House a small collection of books that you do not need to be returned at the railroad station or pool.
  • Go to the train station in the morning and do reader’s advisory.  Display e-book information at the train station.
  • Arlington Public Library has an ongoing writer’s workshop, Shut up and Write. They also have a chatty blog down the middle of their web page.  Take a look (http://library.arlingtonva.us/).
  • Create coasters with you name and web site.  Distribute them to local businesses.
  • Have a story time at the beach/pool.
  • Visit apartment/condo complexes and sit in the lobby or clubhouse with information about the library.
  • Do a multigenerational program (Dr. Who Day or Walking Dead Day or a Minecraft program)
  • Use lawn signs.
  • Do an altered book drop in craft (make it into a contest).
  • Have a hackathon (where people get together to create an app or website that will help the community (this is done more at colleges).

Save the date. The next meeting of the committee will be on June 11th at Half Hollow Hills.  It will be a workshop on Search Engine Optimization.

Respectfully submitted,

Jo-Ann Carhart

Minutes from the 1-15-15 Meeting

 

RASD PR & Marketing Committee of SCLA, a regional Chapter of NYLA

Minutes

Meeting 1/15/15 – SCLS Blue Room

The next meeting of the committee will be on 3/19/15 at 10:00 a.m. at the East Islip Public Library. The speaker will be Andrea Snyder from NLS and the topic will be, Connecting with All of Your Community.

After a short history of the creation of the SLMA Award, we looked at all of the first year entries.

Smithtown – Civil War 150: Exploring the War and Its Meaning Through the Words of Those Who lived It

  • Smithtown wrote for and received a grant of $500.00 from the Gilder Lehrman Institute of American History in conjunction with the Library of America and the National Endowment for the Humanities. Civil War 150 is a national program designed to encourage public exploration of the impact and contested meanings of the American Civil War.
  • As part of the promotion, Smithtown did a series of seven programs, (4) adult, (2) young Adult and (1) children’s, along with a Long Island Room exhibit.
  • They sent a mailing to 300 groups with a letter from their director and an event brochure. Their Local History librarian keeps a list of names of persons and groups with an interest in local history. They also did press releases, social media postings, their web site, printed advertisements, and used their newsletter.
  • They purchased a Civil War Font for $20.00. They used the same font and paper for all of their print materials. They created a beautiful brochure including all of the programs, exhibit and grant information.
  • As the programs took place, they posted pictures on Facebook.
  • They had between 80 to 100 attend the adult programs.
  • They found that thematic programming is successful.
  • You may contact Julie DeLaney, Head of Community Relations

 

Brentwood – Make-It Fair

  • The Brentwood Make-It fair was held on Saturday, 8/16/14 from 1-4 p.m.
  • The mission was to promote STEM learning through the aegis of maker culture using the SCLS 3-D printer as a centerpiece. Additionally, the event would serve as a test to gauge the reaction of Brentwood, and Suffolk County, residents to the offering of maker and STEM based resources.
  • A committee was formed and they met about print materials, digital promotion and community engagement. A logo was designed.
  • They produced (3) posters, flyers, (400) bookmarks, a banner, and (209) brochures with a list of events and a map. The also used their web site and social media, and e-mailed Brentwood Make-It Fair reminders to all local and regional media outlets, community organizations, and faith groups two weeks before the event.
  • 350 people attended the day that included, a shearing demonstration, spinning demonstration, 3-D printer demonstration, cake pops, quadcopters, 3-D milling, STEM demonstrations by Island Labs, petting zoo, knitting and crochet demonstrations, a plarn demonstration, papermaking, music from science, gyromania, and space age metal models.
  • You may contact Peter Paul Ward at Brentwood

 

Half Hollow Hills Community Library – HHHCL Teen Corner After – School Teen Programs – Chaotic to Crafty Teens

  • The library is located between two large high schools, with populations of 1915 and 1430 students. The large number of high school students every afternoon was disruptive and noisy and sometimes resulted in vandalism. The library wanted to remain welcoming to teens, but needed to get a handle on the problem.
  • They expanded their teen space to accommodate 45 teens. While also creating a quiet area for those who want to study.
  • They added two part-time teen librarians, who come up with after school programs for teens.
  • They have at least one program a day, Monday through Friday.
  • All programs are drop in programs.
  • They involved adult and children’s librarians to help with the programming.
  • They partnered with the Youth Bureau and the Community Youth Agency for additional programs.
  • They incorporated their Maker Space into the programming.
  • They created a LOGO and name for their teen space.
  • A blog to just deal with teen programs
  • They have a poster calendar and they handout calendars of programs to the teens.
  • They take pictures every day and post them to social media on scheduled posts.
  • They keep a cart of art supplies for teens to use.
  • The program has been successful in changing the staff’s view of teens and the teen’s view of the library.
  • You may contact Margie Hartough at Half Hollow Hills Community Library

 

Longwood Public Library – Get Smart

Longwood won Honorable Mention

  • Their campaign was a back to school campaign to promote getting a library card and to increase the use of their learning databases; Brainfuse, Universal Class and Learning Express.
  • They prepared a two-sided handout to bring to Back to School Night.
  • They ran raffles for children getting a library card.
  • They promoted it many ways; their newsletter, website, posters, flyers, bookmarks, through social media, and by wearing buttons. They also had a banner for the front of the building and a sign on the corner of the property.
  • They produced a short video about all of the great things you can do with your library card.
  • They gave out 217 new library cards and saw a good increase of the use of Universal Class.
  • You may contact Suzanne Johnson at Longwood Public library

 

Connetquot – The Library Is

Connetquot won Honorable Mention

  • The concept was to redefine and expand the traditional expectation of what public libraries provide for their communities.
  • The staff and public were asked to answer the question, the library is? A clip board was put in the staff lounge and a simple form was put on the library’s web page.
  • A graphic was designed for each tagline, with a white silhouette showcasing the activity and/or service it represented.
  • The library is; adventure, arts and crafts, careers, community, concerts, cooking, eBooks, family, faxing, fitness, fun & games, health, homework, iPads, karaoke, LEGO, local history, movies, museums, music, education, photography, printing & scanning, the SAT, social, story time, tech support, trains, Wi-Fi.
  • They put the graphics on; posters, flyers, Facebook, and Pinterest. They also had several of the images professionally framed and hung in the library.
  • They created a YouTube video with the images set to Billy Joel’s “We Didn’t Start the Fire”.
  • The Facebook campaign resulted in 400 likes and reached roughly 30,000 people. They got over 2500 likes.  They had 3,000 Overdrive downloads in July.
  • You may contact Jason Ladick at Connetquot Public Library

 

East Hampton – Authors Night PR Campaign

East Hampton won an Honorable Mention

  • The goal was to increase ticket sales for both the Authors Reception and the Author Dinners and to maximize press coverage of the event to ensure that publishers will donate their books and to provide the corporate sponsors with free advertising.
  • Before the event they used press releases, save the date cards, got added to all community online calendars, event website, social media, with push ads on Facebook, email blasts, book marks, local radio, full color ads in print publications, printed event invitation booklet, pitched stories to local media, and an event program was printed.
  • At the event they used a hashtag, photo walls, all press people were checked in by a staff member, and two photographers.
  • After the event they sent post-event press releases and poste pictures on social media.
  • Book sales were $15,000 more than the year before and ticket sales were $23,000 more than the previous year.
  • You may contact Dennis Fabiszak at East Hampton

 

Amityville Public Library – Amityville Library Champion Campaign

Amityville was the SLMA winner!

  • Since Hurricane Sandy the Amityville Public Library saw a decrease in usage with many families and residents still displaced. Also, during a volatile fiscal situation in the Amityville Village, which comprises fifty percent of their service area, the library received negative remarks on Social Media, questioning the existence of the library.
  • The staff had attended a “Lead the Change” conference and found just the idea they needed from something that had been done during Hurricane Katrina.
  • They designed and had lawn signs made that said, A Library Champion Lives Here!
  • They publicized in their newsletter and on Face book that any child who completed the Summer Reading Club would receive a sign.
  • Over 200 signs were given out, and were soon up all over Amityville.
  • Families took pictures of themselves with the signs and sent them in by e-mail and through Facebook. They were posted on Facebook, Flickr, Pinterest, and a web banner on the web page.
  • They immediately started to get positive feedback on Facebook.
  • You may contact Ann Hofbauer at Amityville public library.

Save the date. Our next meeting will be a joint meeting with the RASD Electronic Resources Committee on June 11, 2015, at the Half Hollow Hills Community Library. The speaker will be Mitch Tobol and he will speak about Search Engine Optimization.

Respectfully submitted,

Jo-Ann Carhart

Connecting with all of Your Community

A workshop with Andrea Snyder from Nassau Library System at the East Islip Public Library on 3/19/15 at 10:00 a.m. (coffee at 9:30 a.m.)

Are you looking for new ways to reach out and connect with individuals in your community who aren’t already utilizing the library’s vast resources and transform them into avid library users and advocates? This interactive session will provide you with practical tips and ideas that you can take back to your library.

Andrea has updated her 2014 LILC program and has made it interactive. You won’t want to miss this opportunity to learn how to expand your library’s reach.

If you have any questions contact Jo-Ann Carhart at 581-9200 x 5.

Niche Marketing Meeting – October 23, 2014

On October 23, 2014, at the East Islip Public Library, (9:30 coffee, 10:00 a.m. meeting), a panel of librarians will offer their experiences in using various types of niche marketing tools, such as, Meetup.com, the Patch, e-newsletters, press releases, and social media.  Marketing to specific segments of our communities is becoming more and more important, this meeting should provide some valuable information to those who attend.

RSVP by sending an e-mail to Jo-Ann Carhart at jcarhart@Suffolk.lib.ny.us

RASD PR & Marketing Committee

The PR & Marketing Committee will meet for a planning meeting on March 20 at 10:00 a.m. (coffee at 9:30), in the SCLS Blue Room. We will discuss dates and topics for future meetings and have a roundtable discussion of your successful and unsuccessful publicity and marketing campaigns from 2013.  Please bring handouts and other publicity that you used.